Meet The Team
Dorothy is the founder and visionary leader behind Higala Co., a workforce solutions partner built to support growing businesses. Blending a background in team leadership, web development, and operations, Dorothy excels at the intersection of technical efficiency and human-centered service. She established Higala Co. to help businesses scale smoothly by solving operational puzzles, setting up smart software systems, and optimizing workflows.
Founder Values
“Higala Co. was founded on a simple belief: businesses thrive when supported by people who genuinely care. My values blend tech-forward efficiency with deep compassion. We build partnerships based on integrity, allowing business owners to scale without burnout. We aren’t just a service provider; we are your dedicated operational partners.”
— Dorothy Adamo, Founder
Dorothy Adamo
Founder
Jenevive Son
Virtual Assistant Manager
Highly organized and results-driven Virtual Assistant Manager with extensive experience overseeing real estate operations, customer service, and technical support teams. Skilled in coordinating complex property tours, streamlining client communication channels, and establishing efficient administrative workflows in fast-paced environments. A proven leader and former Subject Matter Expert adept at mentoring team members, driving process improvements, and maintaining high performance standards. Combines strong problem-solving abilities with exceptional cross-functional coordination to deliver seamless remote operations and elevate the client experience.
— Jenevive Son
Vernie brings a wealth of experience in business operations, lead generation, and client relationship management to Higala Co. As our Operations Specialist & Business Development Representative, she supports our daily operations, develops efficient workflows, manages client communications, and drives business growth through strategic outreach and relationship building. Her proactive mindset, attention to detail, and commitment to exceptional service ensure both our clients and team receive reliable, professional support every step of the way.
— Vernie Naraja
Vernie Naraja
Business Development Representative
Joevelyn Alpuerto
Business Development Representative
Joeie brings over 14 years of cross-industry experience in lead generation, client success, and operational leadership directly to Higala & Co. By pairing her proven track record in prospective client outreach and pipeline management with her background as an Amazon VA, healthcare support specialist, and BPO Team Leader, she seamlessly translates complex operational pain points into tailored outsourcing solutions. Her deep expertise in high-touch client relations and escalation management enables her to build instant trust with potential partners, while her metric-driven approach to coaching and quality control ensures every client engagement converts into long-term retention and measurable business growth.
— Joevelyn Alpuerto